Privacy Policy

This Privacy Policy explains how Pelle Forsman ("we", "us") handles information in connection with the website pelleforsman.com and the content tools we operate to publish to our own social media accounts.

Who we are

Pelle Forsman is an independent creator and operator. Contact: pelle@accesslyai.com.

Information we collect

We keep data collection to a minimum.

• Website: standard server logs (IP, browser, pages viewed) for security and basic analytics. If you use the on-site assistant, your message is sent to our AI provider to generate a reply and is not used for advertising.
• Social publishing: we use the official APIs of Instagram (Meta), TikTok, and YouTube (Google) to publish our own content to our own accounts. Through those APIs we access only the access tokens and account identifiers needed to publish on our behalf. We do not collect or process other people's personal data through them.
• Business outreach: we process business contact details in order to contact companies about our services. That processing is described in full in the section Business outreach below.

How we use information

To operate and secure the website, respond to inquiries, and publish our own posts to our own connected social accounts. We do not sell personal data.

Third-party services

We rely on Meta (Instagram/Facebook), TikTok, Google (YouTube), Cloudflare, and Vercel. Your use of, and their handling of data is governed by their respective privacy policies.

Business outreach — how we handle your data if we contacted you

This section applies if you received an email, LinkedIn message or call from us and did not contact us first. It exists because Article 14 of the GDPR requires us to tell you what we hold and, in particular, where we got it.

Who is responsible

Pelle Forsman, Rudsvägen 9D, 654 63 Karlstad, Sweden. Contact: pelle@accesslyai.com.

Why you are hearing from us

We contact businesses we believe our services are relevant to. The contact is addressed to you in your professional capacity, not as a private individual. We do not market to consumers.

What we process

Your name, professional role, employer, and business contact details (work email address, business phone number, LinkedIn profile). We do not process special-category data, and we do not collect private contact details.

Where the data came from

One or more of the following: the company's own public website, public company registers, LinkedIn or an equivalent professional network, and commercial business-contact databases. If you want to know precisely which source applies to your record, email us and we will tell you specifically.

Legal basis

Legitimate interest (GDPR Article 6(1)(f)) — our interest in offering relevant services to businesses, balanced against your privacy. We have documented that balancing assessment and will share it on request.

How long we keep it

Business contact details for a maximum of 24 months from our last contact with you. If you opt out, we keep only the minimum needed to make sure we do not contact you again — that is the entire purpose of that record.

Your rights

You have the right to object to direct marketing, and if you do we stop immediately and without argument. You also have the right of access, rectification, erasure, restriction, and data portability. Email pelle@accesslyai.com and we will respond within 30 days. You may also complain to the Swedish Authority for Privacy Protection (IMY, imy.se).

How to opt out

Reply to the message with "unsubscribe" (or "avregistrera"), or email pelle@accesslyai.com. One line is enough. We will not ask why, and we will not contact you again.

Data retention & your rights

We retain data only as long as needed for the purposes above. You may request access to, correction of, or deletion of any personal data we hold about you by emailing pelle@accesslyai.com. Access tokens for our own social accounts can be revoked at any time from the respective platform's settings.

Changes

We may update this policy; material changes will be reflected by the "last updated" date above.