PPelle Forsman

Pelle Forsman · Index · MMXXVI

Building quietly serious things with AI.

I'm an operator running three AI-native companies and writing about what I learn along the way. Founder of Accessly AI. Co-founder of Five Star Staff. Builder of MyTurnly.

See what I'm building→Or read the essays

Stockholm / Lisbon

Currently shipping Accessly v2

Last updated June 2026

At the deskREEL/01

II · Building

Three operating bets.

/01Operating

Accessly AI

Founder · 2024 —

An accessibility layer for the web that audits, explains, and remediates with AI.

/02Operating

Five Star Staff

Co-founder · 2023 —

Operating system for hospitality teams — staffing, scheduling, and training in one surface.

/03Building

MyTurnly

Founder · 2025 —

A calmer way to manage the small turns of everyday life — appointments, handoffs, waits.

All projects →

III · Writing

Notes from inside the work.

Short essays, published when there is something honest to say — not on a schedule.

The archive →
Studio · BaliREEL/02
AI·May 2026·8 min

The Quiet Leverage of AI

The most valuable AI work in the next decade will not look like AI work at all.

Building·April 2026·6 min

Operating Bets

On treating each project as a bet you have to operate, not a product you have to launch.

IV · Now

A living page
of current things.

Updated June 2026. Inspired by Derek Sivers — kept short on purpose.

The full now →
End of dayREEL/03
  • BuildingThe v2 remediation engine inside Accessly AI.
  • BuildingA small internal tool for tracking operating bets across the three companies.
  • ExploringLocal-first patterns for consumer software.
  • ExploringWhat honest pricing looks like in an AI-native product.
  • ReadingChristopher Alexander — The Nature of Order, Vol. 1.