PPelle Forsman

II · Building

Three companies. One way of operating.

I run each of these as a long bet — not a launch. Different domains, shared posture: small teams, AI-native from the inside out, customers before noise.

Accessly AI

An accessibility layer for the web that audits, explains, and remediates with AI.

What it is

An AI-native accessibility platform for product teams who care about the people on the other side of the screen.

Right now

  • Shipping the v2 remediation engine
  • Partnering with three design systems
  • Hiring a founding engineer

Most accessibility tooling stops at the audit. Accessly closes the loop — it finds the issue, explains why it matters, and proposes the change in the language your team already uses.

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Five Star Staff

Operating system for hospitality teams — staffing, scheduling, and training in one surface.

What it is

A workforce platform purpose-built for the rhythm of restaurants, hotels, and venues.

Right now

  • Rolling out the training module across pilot venues
  • Building the manager copilot
  • Series of operator interviews each Friday

Hospitality runs on tacit knowledge. Five Star Staff turns that knowledge into a system — so a new hire is productive in days, not weeks, and a manager can lead from anywhere.

Read the project notes →

MyTurnly

A calmer way to manage the small turns of everyday life — appointments, handoffs, waits.

What it is

A consumer product exploring queueing, reservation, and presence as one primitive.

Right now

  • Closed alpha with 40 users
  • Iterating on the presence model
  • Writing about what we're learning

The interesting problem isn't booking — it's the soft choreography around it. MyTurnly is an experiment in making coordination feel less like software and more like a good concierge.

Read the project notes →