Sunburst mark Pelle Forsman
Pelle Forsman — AI Operations

I build AI agents that run my business.

For business owners who want their time back.

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Fig. 01 Morning by the deck chair The desk is optional
1
Human
13
AI agents
6
Departments
24/7
Always running
What I build

One human. A company of agents.

This is the real org chart. Every circle below me is an AI agent that owns its department. I direct and approve; they do the work.

Directs & approves Pelle — CEO
Runs the company CEO Agent
Agent
Software
Agent
E-commerce
Agent
Content
Agent
Social
Agent
Sales
Agent
Customer Support
Infinity pool

Systems create freedom

The agents work whether I am at the desk or not.

The CEO report

A normal week with agents.

Mon 02:31
Two customers write in: something on the platform is broken. Support escalates it to the SaaS team.
Mon 04:05
Bug found and fixed during the night. Both customers get an answer before they're awake.
Tue
The outreach team sends 300 emails, dials 58 calls and books 6 meetings. I read the summary over breakfast.
Wed
9 posts written, checked and published across the brands. Approving the batch takes me five minutes.
Thu
The checker agent stops a draft with a wrong claim before it goes out.
Fri 07:00
The CEO agent's morning brief: what shipped, what it fixed on its own, and the one thing that needs my yes.
Working from the jungle with coffee

30x more productive

Five projects finished before I woke up.

Fig. 02 Portrait of Pelle Forsman Pelle Forsman · Sweden
Who

Hire agents, not humans.

My name is Pelle and I'm from Sweden. I build an organization of AI agents that runs my online businesses. From a CEO agent that runs it for me, to multiple departments that work 24/7 in sales outreach, customer support, content creation and more. Me, my partners and mentors are constantly pushing the limits of what is possible in the AI space, and I love it so much. It is truly mind-blowing.

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Do you want to become 30x more productive with AI agents?

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